Dynamic Business: from Aspiration to Reality

A dynamic business adapts with agility, moving faster than its competition to thrive in an environment of constant, accelerating change.

Traditional business applications are passive, backward-looking “systems of record.”

Users do their work, and then as an added step, perform a transaction to tell the software what’s been done. Rules and reporting help enable compliance and control, but that’s where this kind of software stops.

In today’s world, increasingly flattened by technology, global complexity and new global competition make it critical for a business to be able to rapidly perceive and react to signals, threats and opportunities. Going one step further, as the pace of business constantly accelerates, imagine being able to anticipate rather than react to those signals.

Success today and tomorrow belongs to dynamic businesses, and becoming dynamic demands a new breed of proactive, agile software.

Becoming dynamic starts with creating the optimal alignment of people, assets, systems and data to maximize results. Microsoft Dynamics is designed to unite the business and the IT organization, the front office and the back office, and the business with its customers, partners and suppliers, breaking down barriers and eliminating friction to maximize results.

Emerging as proactive and forward-looking, it connects people to their work, surfacing insights that enable better decisions, and guiding processes that optimize results. Agile software empowers adaptation to changing market conditions. Instead of a “system of record,” it delivers a “system of engagement and opportunity.”

Moving forward to the next chapter in the evolution of Microsoft Dynamics, we look at the challenges facing businesses in the future and define a new vision for how software can evolve to empower people for greater success, predict potential issues and opportunities, and enable organizations to expand the possibilities for competitive advantage.

At Microsoft, we are making this a reality.