Exponential data growth is a fundamental problem that is continuing to overwhelm most businesses, and it is accelerating.
New digital business models are increasingly more complex, we are talking about entire ecosystems of data and companies that are able to effectively manage that complexity will clearly maintain a competitive advantage.
Unmanaged, that complexity becomes a barrier to innovation and inhibits our ability to derive meaningful insights and, in fact, becomes a barrier to achieving the automation and efficiency we desire. To seize the full potential of digital, companies must develop data strategies, and better information and data management discipline, and start asking better questions.”