Digital Disruption in Freight & Logistics

This paper describes why digital capabilities are critical to meeting the challenge of digital disruption successfully, and how incumbents need to consider and drive this “rotation to the new” as a conscious and deliberate act of renewing and transforming their core business.

Digital disruption in the logistics industry threatens traditional players with irrelevance - unless they too learn to disrupt.

New, digital entrants are transforming traditional relationships in the freight and logistics business.

Their offerings, built on big data, cloud and connected platform technologies, give customers the seamless experience they already enjoy as consumers: ease of access, price transparency, and swift, near real time integrated service.

Still mired in largely manual and heterogeneous processes, supported by a variety of different tools, most of the industry’s incumbents simply can’t compete.

Accenture research clearly shows that if they persist with “business as usual”, traditional players can expect to lose both competitiveness and value.

If, however, they were to harness the power of digital technologies and build new, digital business models, they could significantly enhance their competitiveness, boosting earnings before interest and taxes (EBITDA) by approximately 13 percent annually.

First, however, they need to recognize the urgency of the digital disruption challenge.

Accenture believes that eight digital technologies, at varying stages of maturity, are especially disruptive;

These digital technologies enable seven new business models that unlock opportunities arising from prevailing market challenges.


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