Designing Dynamic Operations

Business conditions are changing fast. Faster, some say, than ever before. Faster than many companies are comfortable with. And certainly faster than most can accommodate.

Accenture calls this seemingly relentless pace of change “permanent volatility.” Ongoing economic uncertainty and endlessly fluctuating commodity prices are good illustrations. So is accelerated commoditization. Wildly fluctuating demand, particularly in emerging markets, also exemplifies permanent volatility.

Fortunately, with the right insights, strategies and actions, business leaders can turn permanent volatility from a liability to a leverage point. The linchpin is “Dynamic Operations.”

Dynamic Operations refers to global networks that respond to changing events by smoothly reorienting themselves. When market opportunities arise or disruptions occur (supply interruptions, financial turmoil, market shifts, weather disturbances), processes at any node can be modified.