David’s Bridal finds the perfect marriage with Manhattan Associates

Every bride dreams of finding the perfect wedding gown. As the nation’s leading bridal authority, David’s Bridal has been “delivering on dreams” for nearly two decades.

The company serves more brides-to-be than any other bridal retailer in the United States. Today, its customers rely on the near 100% on-time delivery rate of their gowns—a number most other retailers never touch.

David’s Bridal provides one-stop shopping for exquisite bridal gowns, bridal party attire, special occasion dresses and accessories at more than 300 stores.

Beating its competitors to the punch, the company introduced an innovative shopping option for brides: stores filled with a vast selection of designer wedding gowns, in stock, in every size.

The Challenge: Resource intensive order processing; no real-time inventory visibility to ensure on-time delivery; rapid growth

The Goal: The company wanted to grow from a medium-sized business to the leading national bridal retailer.in order volume.