Clash of The Titans

Panorama Consulting Solutions, an independent and vendor-neutral enterprise resource planning (ERP) consulting firm, developed its annual Clash of the Titans publication to compare the three “titans” of the enterprise software industry.

Clash of the Titans 2012 includes analysis of responses collected via the Panorama Consulting website from February 2006 to May 2012. The data set includes more than 2000 respondents from 61 countries who have selected or implemented SAP, Oracle or Microsoft Dynamics ERP solutions. The survey was open to all participants via our website at Panorama-Consulting.com.

Panorama Consulting developed Clash of the Titans 2012 by analyzing quantitative data regarding SAP, Oracle and/or Microsoft Dynamics ERP implementations. The report includes findings on a variety of important project factors such as market share, implementation durations and payback periods summarized by vendor. Also included in this report are metrics regarding selection trends and business benefits realization.

SAP and Oracle are the two biggest names in the ERP market. The companies have competed head-to-head with each other for decades and both have demonstrated keen ability to adapt to the changing demands both of their clients and the economic environment. Although Microsoft Dynamics is not quite of the same scale as SAP and Oracle, the three together comprise the entirety of the Tier I ERP market. Each have grown to offer solutions to suit clients outside of their historical target market; SAP and Oracle now are becoming more viable for small and mid-sized businesses while Microsoft Dynamics is now more viable for mid- to large-sized businesses.

As the market flattens, and the three vendors continue to adjust deployment options, financial incentives and functionalities to increase attractiveness to a broad array of clients and industries, there is no question that the three will continue to battle each other for dominance. There also is no question that there will continue to be competition from a number of smaller companies, and that one or more eventually will upset the pecking order.