Papers

Brand Your Shipping - How to Overcome the Brand Dead Zone

Learn how to effectively market your brand in a way that will provide a positive experience and establish a strong connection between you and your customers at every step of the shipping process. By ShipStation

December 14, 2018

Introduction to Branded Shipping

Your brand is everything.

Your name, logo, website, identity - each piece blends together to be your brand.

And the most successful retailers recognize how the presence (or absence) of their brand affects the customer experience.

But not every retailer realizes there are opportunities to build brand loyalty after a shopper checks out.

If you want to keep the brand-customer conversation going, it’s essential to provide an exceptional postpurchase experience.

You must incorporate your brand into every part of the process - including packaging and shipping.

Developing a branding strategy in tandem with your shipping strategy is the most effective way to provide an outstanding shipping experience that will contribute to your brand’s overall success.

With a comprehensive strategy in place, you can guide customers on a journey of delight, relationship building, and repeat purchases.

Brand Your Shipping - How to Overcome the Brand Dead Zone Chapters;

  • Shipping at Checkout
  • Tracking & Delivery: Notifications & Emails
  • Optimize the Unboxing Experience
  • Packaging Part I: Thinking Outside the Box
  • Packaging Part II: Thinking Inside the Box
  • Returning On Brand
  • Delivering Your Brand

Log in to download this paper.
Auto-login on future visits.
Forgot your password? · Not a member? Register today!

What’s Related

Resources

Brand Your Shipping - How to Overcome the Brand Dead Zone
Learn how to effectively market your brand in a way that will provide a positive experience and establish a strong connection between you and…

News

Onnit Customer Success Story with SkuVault Warehouse Management System
Onnit is a brain, workout, and health supplements company based in Austin, TX., learn how a SkuVault Warehouse Management System and ShipStation…
Managing Online Shipping & Returns Expectations
Providing eCommerce Merchants Access to Cross-Border & International Parcel Solutions
More News