Better Future Report 2014

Being a responsible and sustainable business leader remains at the heart of our strategy and underpins BT’s purpose.

It supports our aim to deliver sustainable, profitable revenue growth, whilst ensuring we maximize the contribution we make to society and the environment.

The three core elements of our strategy are; delivering superior customer service, transforming our costs and investing for growth.

For BT, being a responsible and sustainable business leader is not a stand-alone strategic priority, but is part of who we are and how we do things. We believe that people want to work with a company that supports their ability to grow and is a positive force in the communities where it operates.

Our Better Future programme helps us achieve this – through our people, products and operations. We have set a Better Future vision and goal for 2020 in each of three priority areas. Achieving these will help BT and our customers to grow sustainably in the years to come.

We also recognize that we need to get the basics right and this means ensuring that our employees, customers and suppliers feel valued and respected.

Whether this is by demonstrating good business practice and maintaining high ethical standards in our supply chain, or simply proactively engaging with our numerous stakeholders world-wide, it is still crucial to our employees, our customers, our shareholders and society as a whole. We refer to these as our foundation activities.