Papers

Behaviors & Perceptions in Food Shopping + Case Study

Robinson Fresh recruited a consumer panel of produce shopping thought leaders who discovered that it can be challenging to find healthy meal ideas that don’t require a lot of pre-planning or hands-on time, the survey is followed by an Associated Grocers case study on increasing efficiencies through traceability. By C.H. Robinson & Robinson Fresh

July 5, 2017

Consumers want to cook dinner for their families, but the reality is that it can be challenging to find healthy meal ideas that don’t require a lot of pre-planning or hands-on time.

Find out how to drive more sales of fresh fruits and vegetables and help shoppers add more produce to their everyday recipes.

You’ll also discover:

Which foods are most appealing to consumers
What impacts shoppers’ purchase decisions
How store brands stack up to national brands

The learning in this document was obtained through a qualitative-quantitative study based on the results from a Robinson Fresh consumer panel.

Increasing Efficiencies Through Traceability Case Study

Associated Grocers wanted tostrengthen compliance with the recently signedFood Safety Modernization Act.

C.H. Robinson brought together Associated Grocers, FoodLogiQ, and LoBue Citrus to develop traceability capabilities for inbound, slotted, and outbound product to increase efficiencies into Associated Grocers’ operation.

The results show how Associated Grocers used technology improvements and software solutions from FoodLogiQ to achieve their compliance goals.

They also added unexpected new efficiencies that could have a bottom-line impact of .1 to .3 basis points.

“We can now trace product from the field to specific slots inside the warehouse, and all the way forward to the stores in minutes” Mike Bove, Vice President of Perishable Procurement, Associated Grocers


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