Becoming a Shipper of Choice: How to Thrive as a Shipper in the Capacity Crunch

Shipper of Choice is a long-term goal requiring long-term partnerships.

Being and having desirable carrier partners is foundational to having an agile and innovative supply chain, enabling your company’s growth and leveraging transportation as a competitive advantage.

Being able to cost-effectively service new customers, product launches, acquisitions and/or changing networks all demand solid carrier partnerships.  Your business has a 3-year or 5-year strategy, why doesn’t your supply chain?

Your partnership is a two-way street. If you’ve honored your volume, lane and rate commitments, your carrier is more likely to deliver the capacity and performance in everyday operations as well as extraordinary situations. Ideally, this long-term view addresses your supply chain initiatives while meeting your carriers’ need for consistent freight. By sharing your planning and forecasting, your carrier partners can help you better to achieve your targets. Exceptions, emergencies, and everything outside the plan can then be handled well based on the collaboration between both entities.