B2B eCommerce: Going From Surviving To Thriving By Adopting Proven B2C Principles

As B2B eCommerce continues to grow, so do expectations among B2B customers for a more dynamic B2C—like experience.

Learn how early winners in the B2B space, such as Staples, Autodesk and Analog Devices, are stealing from the B2C playbook by incorporating proven B2C features into their B2B eCommerce experience.

Key TakeaWays

B2B eCommerce is now Competing against a Better and More established B2C experience standard
B2B customers are also B2C consumers. If they have a B2B website open in one window, in another window they likely also have open their favorite B2C website — which is almost always more visual, easier to use, and more relatable. To compete in this world, B2B eCommerce professionals must borrow best practices from the world of B2C.

B2B eCommerce Must steal several important pages From The B2C playbook
Early winners in the B2B space have successfully incorporated proven B2C features and functions into their B2B eCommerce shopping experiences. Th e key B2C best practices that B2B eCommerce professionals should be eyeing are built on personalization, interactivity, and advanced search capability.

B2B Must skate To Where The puck is Going To Be
While B2B is eff ectively catching up with B2C, B2C is also continuing to evolve. While focusing in the short term on achieving relative parity with B2Clike customer experience standards, B2B eCommerce professionals must also keep an eye on emerging B2C trends such as mobile commerce, analytics, and e-marketplaces. Today’s B2C trends will likely become tomorrow’s B2B reality.