AI for CRM: Everything You Need to Know

What Is Artificial Intelligence?

Technology is evolving faster than ever.

Cloud computing, social media, and mobile devices are ubiquitous.

Everyone (and everything) is getting connected: 3 billion internet users, 5 billion mobile users, and 6 billion connected devices make up a network of information and interaction never before seen in history.

But that’s just the beginning.

Artificial intelligence (AI) is the next major wave of innovation, driven by advances in computing power, the ability to store large volumes of data in the cloud at minimal cost, and easier access to advanced algorithms.

And it will be more disruptive and powerful than any previous shift in technology.

AI is often represented by various related terms: machine learning, deep learning, natural language processing, predictive analytics, and so on.

All of these terms point to a future in which our platforms and systems are smart enough to learn from our interactions and data, not only to help us with what we ask, but also to anticipate our needs, taking care of mundane and forgotten tasks and reminding us of important ones.

AI can connect the various nodes of our lives (home, work, travel) into one experience that moves seamlessly with us from house to car to office.

Much of that experience comes through our phones.

Within a few years, AI will be infused in everything digital.

As consumers, we are already using AI without even realizing it.

Google harnesses AI to autocomplete search queries, predicting what you are searching for with great accuracy and without human involvement.

Facebook news feeds and Amazon product recommendations are tailored for you via machine-learning algorithms.

Self-driving cars apply various AI techniques to avoid collisions and traffic congestion.

All of these consumer apps have trained consumers to expect more from businesses: The new standard for every customer interaction is a smart, fast, seamless customer experience engagement.