Achieving Profitability In An Omni-Channel Fulfillment Model

RSR has seen in study after study that consumer expectations of a seamless omnichannel experience are driving fundamental changes throughout retail - but consumers expect that now.

To a great extent, retailers have come up with stopgap measures to offer a next generation shopping experience at potentially great cost to long-term profitability. It’s a huge challenge, and retailers need to accelerate towards a solution that will enable them to be more agile in response to sudden changes in demand, while still making a profit.

Shopping, Redefined
The entire retail ecosystem, from initial product design through point of consumption, has been affected by consumers’ use of both digital and physical shopping channels to make their purchase decisions, often using several channels to buy just one thing.

The undeniable consumer trend towards more complex paths-to-purchase that blend the digital shopping experience with the physical one almost makes any discussion of a single “selling channel” irrelevant. Although retailers and their partners may align their operations according to the different consumer-facing channels being offered, consumers certainly don’t see “channels”; retailers either address consumers’ lifestyle needs or they don’t.