Fulfillment Solution Helps Realize Rapid Business Growth for YETI

The Business Challenge
As a premium product, each YETI cooler must meet rigorous quality standards. Due to unprecedented sales growth, YETI decided to partner with a 3PL to establish a centrally located distribution base to handle shipping, receiving, warehousing, and inspection of YETI products.

Selling both online and to retailers adds to the complexity of YETI’s operations.

YETI also sells a myriad of gear and accessory products which greatly increases the number of SKU’s, order complexity, and storage requirements.