3Gtms Transportation Planning and Execution

Several years ago, 3Gtms founder and CEO Mitch Weseley noticed a trend in the marketplace: The chief TMS players were established in the late 1990s and early 2000s, yet no new companies were entering the top-tier TMS space.

At the same time, TMS customers weren’t happy, he says, citing studies showing an implementation failure rate as high as 40 percent. Furthermore, Weseley saw a gap in product offerings.

According to Weseley, existing in-house solutions, Tier 2 products, and even the lower Tier 1 products were not of the quality required for successful implementations.

On the other hand, the top Tier 1 products were geared to a level of complexity that was only applicable to the largest shippers—this was overkill for the other 99%. Shippers and 3PLs needed a middle ground. In response, 3Gtms has invested over $20 million in creating a flexible, holistic, multi-modal TMS, built from the ground up. The company still heavily invests in research & development, and more than half the company’s 75 employees are on the R&D side of the business.

3Gtms has about 70 customers, and has seen significant growth in the past year. 2016 revenue grew 100 percent over the previous year. After landing several large and hotly contested contracts in the last six months, Weseley anticipates 100% revenue growth in 2017 with a 200% jump in sales growth. In the last quarter of 2016, 3Gtms was successful in six out of seven bids. In recent wins, customers cited superior domestic routing, rating, optimization, customer satisfaction, company culture, product flexibility, and team experience as key factors in their decisions.

3Gtms customers include YRC Worldwide, Crowley Logistics, Echo Global Logistics, Forward Air, Shippers Express Truck Lines, Bemis Manufacturing Company, Corsicana Bedding, ODW Logistics, Weiss-Röhlig, FloPath Automatic Logistics, JELD-WEN, NFI, Progistics Distribution, and Lactalis American Group.