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Company: IDEO

IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.


IDEO Resources

Papers
No mechanism exists to make payments over a communications channel without a trusted party - what is needed is an electronic payment system based on cryptographic proof instead of trust, allowing any two willing parties to transact directly with each other without the need for a trusted third party.




IDEO in the News

Trends
The logistics industry is seriously talking about a virtual currency like Bitcoin, which could open up an array of new markets, while speeding the worldwide exchange of goods. (September 22, 2015)

Trends
Currency comes in many forms. In the early days of humanity, anything of value could be traded or bartered, but modern societies soon saw the need for a more universal approach. (September 22, 2015)

Trends
Inspired by the bitcoin blockchain, Thingchain, and smart contract platforms, we examine how these technologies might change one particular supply chain: the food chain. (May 31, 2015)



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IDEO on the Web

IDEO is a global design company. We create positive impact through design.
It requires a mindset shift that begins with leadership. ... strategic thinking creative, IDEO U, leadership, leading for creativity. Want to Be a Creative Leader?
Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world.
IDEO U is an online school where leaders can unlock their creative potential and build their problem-solving skills.
To be a great leader, rethink your default behaviors Lessons learned from my year working with IDEO’s CEO Tim Brown
IDEO’s Culture of Helping View more from the. January–February 2014 Issue. Explore the Archive. ... But IDEO’s leadership is explicitly focused on it.
IDEO is a world-leading design firm, with offices in Palo Alto, San Francisco, London, Boston and Shanghai, among other places. Consistently ranked as one of the most ...
More about IDEO






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