GEODIS has united the commercial identity of its varied operations under a unique brand, reaffirming its position as a leader in the global freight transport and logistics sector. The existing brands, Geodis Calberson, Geodis Wilson, Geodis BM, Geodis Logistics and Geodis Supply Chain Optimization will disappear to be replaced by one stand-alone brand, GEODIS.
GEODIS sees the initiative as an opportunity to reaffirm its ability to offer a comprehensive end-to-end supply chain management service to its customers in 120 countries. This will be delivered through its five lines of business: Supply Chain Optimization, Freight Forwarding, Contract Logistics, Distribution & Express and Road Transport.
The new branding also includes a revitalized logo and slogan, illustrating the GEODIS promise of performance and growth. The phrase reflects the GEODIS mission to help its customers succeed by overcoming logistical constraints: ”We logistic your growth”