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In this study, Forrester conducted an online survey 352 midmarket B2B eCommerce decision-makers, supplemented with three in-depth interviews to evaluate the state of eCommerce at midmarket B2B firms in the US, EMEA, and Australia.
Forrester Research in the News
With the number of online shoppers expected to reach 270 million by 2020 - driven largely by the popularity of mobile devices - retailers need to rethink their ecommerce strategies in order to keep up.
(June 07, 2017)
According to a Forrester study, the U.S. B2B e-commerce is projected to grow from $780 billion in 2015 to $1.13 trillion by 2020, and companies that adopt a customer-centric approach to business are poised to capitalize on the ecommerce growth opportunity.
(November 21, 2016)
The maturation of multi-channel distribution has put added pressure on all major modes of freight transportation, with “Just-in-time” and “just-in-case” strategies now having to meet the “just do it” demands created by today’s highly impatient consumer.
(March 11, 2016)
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Read the Q2 2017 Forrester Wave™ that names OpenText a leader in Enterprise Content Management Transactional Content Services and Business Content Services.
int. j. prod. res.,2004, vol.42, no.1, 131–163 Understanding supply chain management: critical research and a theoretical framework I. J. CHENy* and A. PAULRAJy
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