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Company: Forrester Research

Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Forrester Research Resources

Papers
In this study, Forrester conducted an online survey 352 midmarket B2B eCommerce decision-makers, supplemented with three in-depth interviews to evaluate the state of eCommerce at midmarket B2B firms in the US, EMEA, and Australia.




Forrester Research in the News

Trends
With the number of online shoppers expected to reach 270 million by 2020 - driven largely by the popularity of mobile devices - retailers need to rethink their ecommerce strategies in order to keep up. (June 07, 2017)

Research
According to a Forrester study, the U.S. B2B e-commerce is projected to grow from $780 billion in 2015 to $1.13 trillion by 2020, and companies that adopt a customer-centric approach to business are poised to capitalize on the ecommerce growth opportunity. (November 21, 2016)

Best Practices
The maturation of multi-channel distribution has put added pressure on all major modes of freight transportation, with “Just-in-time” and “just-in-case” strategies now having to meet the “just do it” demands created by today’s highly impatient consumer. (March 11, 2016)




Latest Forrester Research Tweets



Forrester Research on the Web

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Customer experience management company providing mystery shopping, customer satisfaction surveys, contact center services, social media analysis, audits, analytics ...
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Disclaimer: This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The ...
MicroStrategy is excited to announce that we have been named a leader in the The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017
Forrester names SAS a Leader in The Forrester Wave: Enterprise Insight Platform Suites, Q4 2016
More about Forrester Research






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