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Company: Applico

Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 firms as well as multibillion-dollar private companies. Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz and others. It has focused solely focused on Platform Innovation® for the past 3 years creating hundreds of millions of dollars in enterprise platform value.


Applico Resources

Papers
Amazon Business is a major threat to B2B distributors, but large distributors still have time to take action and come out ahead once the dust settles, and to succeed, distributors must embrace the new marketplace platform business model that Amazon also employs.




Applico in the News

Trends
Walmart has thousands of stores that sell hundreds of billions of dollars’ worth of goods, and it's particularly strong in suburban and rural areas and among low- and middle-income consumers, but it’s playing catch-up with online retailer Amazon, who is on a collision course with Walmart to try to be the predominant seller of pretty much everything you buy. (June 30, 2017)



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