This Technology Will Kill Brands
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital technology.
Winner: Voice technology, which is accelerating the decline of brand.
Loser (again): Brands as Amazon and Walmart compete to lower prices.
Loser: TV networks, which are getting desperate as views keep declining.
- “The Rise of Voice Platforms - Comparing Voice Related API’s,” Christian Rebernik, February 2017.
- L2 Analysis of Keyword Tool IO Data.
- Amazon.com and Alexa.
- “‘Roseanne’ Revival in the Works,” The Hollywood Reporter, April 2017.
- Nielsen.
- “NBC Wins 2016-17 Season In Ratings Demo; CBS Takes Total Viewers,” Deadline Hollywood, May 2017.
Source: L2
