The Consumerization of Shipping in the Supply Chain

The complete consumerization of the supply chain will be here faster than we think, as experts are already adopting on-demand technologies, the use of mobile platforms and striving to create more user-friendly user experiences.

What does “Uber-like” technology mean for the supply chain? Having shipping options available on-call, essentially calling a carrier in the same way you would call a car on demand through a ride share program, makes the shipping process easier and more fluid.

This can be accomplished by having access to a robust carrier network, a direct result of the rise of omni-channel and the breakdown of the idea that certain providers own certain carriers.

Instituting a ride-share-esque program for shipping will ensure the most efficient and fastest means of transportation at the best cost possible. This is the most convenient option for the shipper, transporter and the customer. Additionally, having a robust carrier network means that if the item is housed in multiple locations, it will be purchased from one of the locations closest to the customer, to be delivered the same-day or as fast as possible.

How can mobile be used effectively in the entire supply chain process? While mobile is established as a best practice in most enterprises, it is still finding its legs in the supply chain. Now, solutions providers are realizing how important it is to have a mobile platform strategy and product teams are starting to be dedicated to application creation to make sure the mobile platform is compatible with the online portal. With most people carrying their phone with them wherever they go, status updates to the logistics manager and the customer can be made instantly, enhancing customer the experience.

For example, if the ground transporter has run into traffic and will deliver the shipment later than anticipated, they can instantly update the app to reflect the new status and automatically recalculate the time of arrival. Kewill is anticipating that companies will incorporate mobile as part of their best practices from the get-go and is anticipating the need by preemptively creating mobile strategies. Mobile functions consumerize and personalize the workplace experience and make it easier for customs brokers, big data agents, sales, manufacturers, shippers and customers to connect.

How can you make the best possible user experience? The user experience does not rely on one single aspect, instead, it is the combination of how easy it is to work with a specific vendor or carrier and how satisfied you are with the process. At Kewill, the customer experience is the underlying mission of everything we do, and we believe a positive experience begins with strong technology platforms that reach the consumer where they are most likely to be.

Kewill uses the MOVE platform to connect key players to one another, and is always making improvements to it based on where we are seeing our customers heading. We strive to incorporate the latest technologies before they are trends to make the supply chain experience as seamless as possible.

Related: Kewill Cloud Products and Services Transitioning to AWS Platform