SAP and Google Team to Put “Big Data” on the Map

SAP and Google are working together to pair enterprise applications with the kinds of consumer tools that enrich millions of people’s lives every day, such as Google Maps and Google Earth™. With location-based intelligence capabilities, SAP envisions bringing corporate information to life via Google’s dynamic, interactive map, satellite and even street-level views.

As a result, customers could analyze their businesses in a geospatial context to effectively understand the “where” of their information, as well as global, regional and local trends and how they are impacted by different scenarios — helping to increase efficiency and profitability, among other benefits.

SAP has been driving a convergence of enterprise and consumer software, giving an increasing number of people the ability to make important business decisions through the lens of mobile and social technologies while navigating the complexity of “big data,” or the growing volume, variety and increased velocity of information.

With comprehensive global coverage, Google Maps is the world’s most popular online mapping tool. For enterprise customers, Google Maps delivers a cost-effective and easily deployed mapping platform that makes it easy to visualize geographic data. Companies large and small can use Google’s infrastructure to quickly process vast amounts of geographic data and gain better insights into their businesses.

The new enterprise offerings from this collaboration between SAP and Google are planned for availability in the upcoming releases of various SAP enterprise products, including SAP BusinessObjects solutions and mobile apps.

“Today, more and more information is being geo-tagged, and it is unlocking an entirely new dimension for enterprise data,” said Sanjay Poonen, president, Global Solutions, SAP AG. “SAP’s work with Google marries powerful enterprise software with the world’s most popular mapping platform to create entirely new ways for people to understand and interact with business information.

We aim to provide our customers the opportunity to tap into the power of business analytics combined with location intelligence through a geographic view and use rich, interactive analytics to respond to events as they unfold in real time.”