Oracle Buys Cloud Software Provider Maxymiser

Oracle today announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue.

Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world.

The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”

“Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences,” said Tim Brown, Chief Executive Officer, Maxymiser. “We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud.”

Letter to Customers and Partners

Dear Customers and Partners,

On August 20th, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for optimizing web and mobile customer experiences. The proposed transaction is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.

“The Maxymiser team brings significant knowledge and capabilities to Oracle”Kevin Akeroyd SVP, Oracle Marketing Cloud

Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger, and Wyndham.

Although the vast majority of marketing leaders agree customer experience is central to their brand’s long-term differentiation, they struggle to systematically use customer data and data science to discover and deliver the experiences customers want online. Without a data driven approach, marketers are left with lower conversion rates, poor customer engagement, and lost revenue and ROI.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. Maxymiser enables the optimization of customer experiences with best-in-class data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

The Maxymiser team brings significant knowledge and capabilities to Oracle and is expected to join Oracle and become part of Oracle Marketing Cloud.

For more information please visit www.oracle.com/maxymiser.

Thank you for your continued support.

Regards,

Kevin Akeroyd
Senior Vice President, Oracle Marketing Cloud
Oracle