NFL Partners With Zebra Technologies To Provide Next Generation Player Tracking

As a Next Gen Stats provider to the NFL, Zebra captures high-speed player data and converts it into real-time, usable statistics - the playbook redefined with every snap.


The National Football League announced today that it will install Zebra Technologies’ real-time location system (RTLS) for sports in 17 stadiums during the 2014 NFL season.

This innovative technology will track players and officials, providing location based data known as “Next Gen Stats” to fans.

Zebra receivers installed throughout the stadium will communicate with radio-frequency identification (RFID) transmitters placed inside the shoulder pads of each player to capture precise location measurements, in real-time, during the game.

Zebra’s technology will collect data such as position, speed, and distance that will be registered and compiled into a database.

This data can then be outputted to generate new experiences built around this additional data.

For the first time, this technology enables the NFL to accurately capture real-time player tracking statistics, such as acceleration and total distance run. The real-time nature of these statistics enables end-users to gain immediate insight into the action on the field.

“Working with Zebra will give fans, teams, coaches and players a deeper look into the game they love”Vishal Shah, NFL Vice President of Media Strategy

“Working with Zebra will give fans, teams, coaches and players a deeper look into the game they love,” said Vishal Shah, NFL Vice President of Media Strategy. “Zebra’s tracking technology will help teams to evolve training, scouting and evaluation through increased knowledge of player performance, as well as provide ways for our teams and partners to enhance the fan experience.”

“Zebra’s legacy of providing visibility solutions to a variety of industries gives us extensive knowledge in how to collect important real-time data that helps organizations make smarter decisions – we call this enterprise asset intelligence,” said Anders Gustafsson, chief executive officer of Zebra Technologies. “It’s exciting to partner with an innovator like the NFL, where we will provide real-time data and information to coaches, broadcasters and fans to enrich the game experience.”

This partnership is an evolution of the NFL’s initiative to test player tracking in-game, and will be the broadest deployment of a system to date.

Zebra’s sports solution will be installed in the 15 stadiums that host Thursday Night Football games (Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Denver, Green Bay, Houston, Jacksonville, Miami, New England, Oakland, San Francisco, St. Louis, Washington) as well as Detroit and New Orleans, and will capture information from all 32 teams.

Zebra MotionWorks™ Sports Solution
Built for real-time tracking and high-end visualization

The real-time, next generation sports statistics, event and visualization platform leverages Zebra’s predictive analytics technology.

It enables sports organizations to gain real-time insight into objective performance assessment and accurate visual feedback to improve athlete and team performances.

Zebra MotionWorks™ - Analytics, Data - Real Time
Zebra MotionWorks™ revolutionizes the high tech sports information industry by delivering sophisticated player tracking and providing data gathering networks to deliver the most in-depth, innovative and timely sports information services in the world.

In addition to traditional event-based data, Zebra MotionWorks™ and the Player Tracking system delivers a world-class tracking solution that offers the ‘next generation’ of sports statistics,providing new insights into the way sports are played.

Zebra’s aggregated, precise player tracking and data analysis tools provide enhanced sports information via highly customized electronic feeds that exactly meet the needs of our clientele. For football, revolutionary game day reporting and in-depth statistics augment complete play-by-play reporting.

Customized Data Delivery - Zebra MotionWorks™ is proficient in delivering data in various formats including XML, HTML, CSV and utilizes a variety of methods, both push and pull.

Real-time Visualization and High-Performance Tracking

Key Software Features
The Zebra MotionWorks™ player tracking system provides next-generation, real-time data for all players, game officials and significant game entities like flags and chains. Zebra MotionWorks™ powerful lineup of unique performance data, highlighting speed profiles, accumulated distances, fitness graphs and coverage heat maps, make for invaluable analysis points across sports media and scouting – all in real-time.

Furthermore, these dramatic viewing enhancements create new interactive advertising opportunities, generate new revenue streams and make sponsoring brands a part of the action.

Real-time player tracking delivers an accurate complete view of a field - all-over play action is captured, nothing is left ‘out-of-view’. Live, real-time graphics capabilities, provides content for live feeds, review analyses, replay and multi-view opportunities.

Real-time data enables real-time graphics, with accurate player coverage throughout an entire game or match. This provides next generation statistics and eventing analytics to review team and player tactics and performance.

Service is suitable for delivery through existing outside broadcast partners or data providers which enables enhanced sports and broadcast match analysis.


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Zebra offers technologies that give a virtual voice to an organization’s assets, people and transactions, enabling organizations to unlock greater business value. The company’s extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions.



View Zebra Technologies company profile

 

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