Kroger’s ‘Journey of the Roses’ Showcases an Innovative Sustainable Supply Chain

In celebration of The Kroger Co.'s 29-year history of providing the Kentucky Derby's annual Garland of Roses, the company released a new video (above) that showcases the 'Journey of the Roses' - from a Rainforest Alliance-certified grower in Bogota, Columbia to the Winner's Circle at Churchill Downs - and highlights the humanity and passion embedded in every step along the way.

“We are committed to conscientiously driving sustainability and innovation into our supply chain,” said Suzanne Lindsay-Walker, Kroger's director of sustainability.

“We are honored to support the Kentucky Derby, and our partnerships with the Rainforest Alliance and Passion Growers ensure that the flowers used to create the iconic Garland of Roses are produced responsibly.”

Kroger supplier Passion Growers produces the “Freedom” roses featured in the garland on their farm in Bogota, Columbia.

The roses - which are Rainforest Alliance certified based on Passion Growers' ongoing commitment to their employees and a sustainable environment - are transported directly to Louisville, where a team of master florists stands ready at a local Kroger store to hand-sew more than 400 roses onto the garland.

This annual process, which takes place on the eve of the Kentucky Derby, can last up to 12 hours and is open for the public to watch.

The Rainforest Alliance's widely-regarded, third-party certification process helps ensure millions of acres of working forests and farms are managed according to rigorous sustainability standards.

Many items in the Kroger family of stores feature the green frog seal, such as Private Selection Coffees, Private Selection Roses, and Home Sense tissues and other rolled tissue products.

Earlier this year, Kroger was honored to receive the Rainforest Alliance's first-ever Supply Chain Partnership Award for developing a responsible sourcing program for its Home Sense tissue products.

Kroger has been the official florist of the famous garland since 1987. The Kentucky Derby, also referred to as the “Run for the Roses”, is the most famous horse race in America.

Filled with history and tradition, the race attracts over 150,000 spectators annually. The Garland of Roses, which is presented to the derby winner, is one of the world's most-recognized floral arrangements.

Image: Bustle