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Supply Chain

JDA to Supply Digital Supply Chain Solution to the LEGO Group

The JDA solution leverages the latest digital advanced supply chain solutions aimed at delivering the best consumer experience with a differentiated supply chain globally. By 24/7 Staff




The LEGO Group has selected industry-leading solutions from JDA Software Group, Inc. to enable a broad digital transformation of its supply chain.

“The LEGO brand is loved by children, as well as their parents, grandparents and others across the globe,” said Ulrik Gernow, chief business transformation officer, the LEGO Group.

“Supply chain excellence is critical in an industry driven by seasonality and the most unique - and important - customers."

"It’s our aim to achieve an agile and synchronized supply chain all the way from customers to upstream distribution and manufacturing operations, and we believe that our collaboration with JDA will help us achieve this.”

“By using JDA solutions, the LEGO Group will be able to achieve a seamless digital supply chain that is geared to better respond to their demand situation and deliver high quality service to their retail partners and ultimately, LEGO consumers worldwide,” said Razat Gaurav, executive vice president and general manager, chief revenue officer, JDA.

CEO Viewpoint 2017: The Transformation of Retail
The annual JDA and PWC Retail CEO survey found that digital transformation is the highest investment priority, with customer experience being the main driver.

Surprisingly more than half, 52% of retailers, have not started implementing a digital transformation strategy. And 78% of CEOs do not plan to reduce store investment, regardless of online growth.




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