Ignify eCommerce Statement of Direction and Roadmap

I am very proud to announce the release of the Ignify eCommerce Roadmap and Statement of Direction.

The roadmap lays down the broad vision for the product for the next 3 years. Our upcoming version will reflect a cumulative investment of over a million US dollars in the product.

The roadmap in addition to our statement of production also re-affirms our commitment to continue to invest in the product for at least the next five years. Ignify eCommerce already has leadership in the mid-market due to multiple reasons – some of these are listed below.

Existing customers will continue to gain from the investment being made by our product development and research teams while new customers can feel confident that the Ignify eCommerce is not only the leader today but will continue down this path.

Some Capabilities that differentiate Ignify eCommerce today are:

1. Native Search Engine Optimization to improve page rankings and increase revenues with very minimal optimization effort from a merchant.
2. PCI Compliance and PA DSS 1.2 Certification to the highest security standards by the PCI Standards Council.
3. Advanced Personalization for Consumers and Business buyers with product recommendations, personalized catalog, personalized promotions.
4. Zero Touch Order Fulfilment that allows for no touch to an order except when the item is ready to be shipped with functionality such as Auto-fraud checks, native Integration to the ERP and to shipping systems
5. Social Media Integration with Twitter and Facebook with ability to automatically tweet/ post updates for promotions.
6. Multi-store Catalog: With the latest release of Ignify eCommerce – the product now provides the ability to full manage multiple stores from a single store management framework with a single login.
7. Item Variants and Attributes: Ignify eCommerce supports unlimited attributes such as size, style and color.
8. Multi-parametric Search with Auto-fill and Search within search Results: Auto-fill for keyword search supported with ranged parameters. Rich   ability to filter within search results with automatic ‘narrowing’ of search results.
9. Multiple user logins per account: Ignify ecommerce remains the only product that provides multiple user logins per customer account with the ability to set different levels of   permissions for the various customer users e.g. view orders only, view and place orders, update address book etc.
10. Subscription: Rich subscription functionality that enables automated periodic billing, payments and if necessary order shipments.
11. Product Configurator: Ignify eCommerce provides a rich product configurator that allows for rules and multiple components and combinations.
12. Returns Management: Full cycle returns management with ability to define returns policies and return reason codes. Provide end-customers with ability to start an online return transaction.
13. Rental Service: Offer rental on a SKU to your customers with ability to define rental duration and payment frequency.
14. Instalment Payments: Provide   flexibility to your customers to pay in instalments. Flexible instalment plans with automated charging of stored credit card or direct debit of bank accounts per instalment schedule.
15. eCheck as Payments: Accept eChecks as payment. Built in check clearance and automated payment integration with ERP.

The future is bright. For example, our work on the integration with the Dynamics AX for Retail POS means that online customers can place orders for pick up in the store that is convenient to them. Similarly customers in the store can place subscription orders that can then be fulfilled through the online infrastructure.

Pankaj Kumar is the Chief Technology Officer of Ignify. Ignify is a technology provider of ERP, CRM, and eCommerce software solutions to businesses and public sector organizations. Ignify eCommerce is the only PCI certified eCommerce solution in the market that integrates with the Microsoft Dynamics ERP and Sage ERP solutions. Ignify has been included as the fastest growing business in North America for 3 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify was ranked in the Red Herring 100 finalists for 2010 – this list represents the top businesses in North America with disruptive and innovative technology.