How to Use Data to Build Stronger Relationships between Shippers & Carriers

Technology can help manage the carrier and shipper relationship by capturing all transactional information and using the data across every shipping event to provide visibility into true levels of service and efficiency and to foster accountability.


Strong partnerships between carriers and shippers are important for the most efficient and effective freight operations.

When shippers and carriers work together as a team, respecting one another’s time and business objectives - a win-win partnership is created that leads to continuous improvement in logistics efficiency and customer service.

How Can Shippers and Carriers Improve Their Relationship?

Shippers should provide accurate weight and size measurements of their freight, file claims quickly, not keep drivers waiting at their warehouse and fulfill promises of consistent loads.

Carriers must negotiate fairly with shippers, adhere to routing guide compliance, pickup shipments on time, invoice shippers accurately and provide a consistent level of exceptional service.

How Can This Be Done?

The answer is technology that can help manage the carrier and shipper relationship by capturing all transactional information and using this data to foster accountability.

The Kuebix Transportation Management System (TMS) captures data across every shipping event to provide visibility into true levels of service and efficiency.

Kuebix Business Pro is available for a FREE 14-day trial

The accurate and timely data from the TMS can be used to monitor and validate communications and interactions between shippers and carriers, but Kuebix takes this one step farther.

Kuebix Carrier Relationship Manager uses this information to deliver Freight Intelligence to easily analyze the performance of carriers in the form of carrier scorecards.

Typical analysis can be performed on:

  • Carrier rate benchmarking by lane
  • Carrier responsiveness
  • Load acceptance rate
  • Claims percentage by shipment - how many damages occur and by which carrier
  • Rate exception percent
  • On-time performance
  • Invoice and freight bill accuracy and solving inaccuracies
  • Driver performance
  • Reliability of equipment and processes
  • Documentation - accuracy, availability, etc.

Leverage this feature to work with your carriers with a set of metrics and facts rather than anecdotes.

Carriers will appreciate the fact-based approach to performance monitoring, resulting in stronger relationships and improved service levels.

Keep the logistics team more organized with all contact information, schedules and tasks kept in one location. The new functionality will relieve admin of countless hours of chasing paperwork and tracking communications while keeping carriers accountable.

Carriers will benefit from clearly defined goals, while shippers will benefit from improved performance and service levels.

“Because of Kuebix, carriers now walk through the door as part of the family. We’ve done this by building relationships personally and by using Kuebix, which brings everybody together in one, close-knit circle focused on better performance and improved freight operations.” Marc Orlando, Logistics Manager at Bizerba

Kuebix Carrier Relationship Manager is a new, standard feature of Kuebix Business Pro TMS, a full-service transportation management system that features unlimited shipment management, advanced analytics, carrier scorecards, financial management with invoice and claims control, and much more.

Kuebix Business Pro is available for a FREE 14-day trial.

Related Article: How a Transportation Management System Benefits Any Size Business That Moves Freight

How a Transportation Management System Benefits Any Size Business That Moves Freight

Related Resources

Download the Paper

The Complete Buyer’s Guide to Transportation Management Systems
There is almost no limit to how a Transportation Management System can benefit your unique supply chain, but the key to success is finding the right one for your goals, so, before selecting a TMS, use the 12 questions in this buyer’s guide to find the best solution for your company. Download Now!


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Effectively Managing Big Data in Your Supply Chain
In this white paper, we’ll explain what the term “big data” means to the typical supply chain, introduce effective strategies for managing and leveraging that data, show how one grocer is using predictive analytics to harness its own big data, and explain the “first steps” that companies need to take down the path to effective management of their big data. Download Now!


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Kuebix, a Trimble Company, provides a transportation management system (TMS) built on the latest cloud technology that is changing how companies purchase and manage freight. The Kuebix platform is unique in that it will scale to meet the needs of any size company or supply chain, and is ready in a fraction of the time of other solutions.



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