Heraeus Centralizes Global Product Master Data with Amber Road

Amber Road, announced that Heraeus, a leading Germany-headquartered technology company, implemented its Global Product Master solution.


A 165-year-old family-owned company, Heraeus greatly expanded its international operations into 11 global business units.

To support its international growth, Heraeus established a long-term global trade management strategy, starting with an overhaul of its product classification processes.

The Amber Road solution will centralize product classification for the global group, replacing largely manual classification processes handled ad-hoc by the various business units.

Global Product Master provides a central repository for all trade related attributes and is used to enforce trade policies, provide reporting, and power other trade solutions to automate cross-border transactions.

Using the Amber Road Global Product Master solution, Heraeus will be able to ensure correct classification of its full product catalogue with a properly documented and standardized process. The company will gain cost-savings and supply chain efficiencies by eliminating unnecessary hold-ups and cumbersome release efforts. The solution will provide a single view of product information throughout the supply chain, across the enterprise and with trading partners.

Rick Meyer, Vice President of Sales, EMEA, at Amber Road

“We are seeing an increasing number of companies implementing a global trade management platform as a complementary solution to their ERP system.”Rick Meyer, Vice President of Sales, EMEA, at Amber Road

“Amber Road is an excellent fit with our larger initiative to centralize all aspects of trade compliance,” said Tobias Bahr, head of international VAT, customers and export control, and senior tax manager international, at Heraeus Holding GmbH. “Because the product classification module is part of a larger export controls solution, we are able to start small and grow with a clear pathway toward our vision for an end-to-end global trade management process where the Amber Road solution is fully integrated with SAP.”

An additional reason that Heraeus selected Amber Road for product classification is its market-leading trade content, including customs, duties, HS codes and related restricted party information for 145 countries. The accurate master data will enable Heraeus to automate export control processes, including preferential calculations for foreign trade initiatives.

“We are seeing an increasing number of companies implementing a global trade management platform as a complementary solution to their ERP system,” noted Rick Meyer, Vice President of Sales, EMEA, at Amber Road. “Along with this trend, more companies are choosing a solution that delivers trade content fully integrated with the logic, which is fundamental to the kind of end-to-end global trade management program that Heraeus is working towards.”


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Amber Road, now part of E2open | Amber Road provides a single, on-demand platform that automates and streamlines global trade. By helping organizations to comply with country-specific trade regulations, as well as plan, execute and track global shipments, Amber Road enables goods to flow unimpeded across international borders in the most efficient, compliant and profitable way.



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