Global Supply Chain Study Highlights Reversal of Outsourcing

Relocation of manufacturing and product sourcing to emerging economies is no longer the gold standard for global businesses, according to a study from the Global Supply Chain Institute in UT's Haslam College of Business.


The rush to Asia in the past decade promised major cost reduction, but financial gains for many corporations have been short-lived.

The study delves into the downsides of outsourcing by putting the complexity and risk of the global environment into context.

Evidence from the research, compiled in Global Supply Chains, the fourth installment in the Game-Changing Trends in Supply Chain series from supply chain faculty, suggests a more localized supply chain for many products may soon be making a comeback.

“Countless factors can harm performance when supply chains are stretched across the globe,” said Ted Stank, UT Bruce Chair of Excellence and one of the co-authors of the study. “The most successful companies evaluate the local variables before jumping into a global supply chain and design a dynamic network less vulnerable to the pitfalls of modern globalization.”

The report uses a framework of key national characteristics that appeared in Global Supply Chains: Evaluating Regions on an EPIC Framework, a book Stank co-authored with three other faculty from UT and ESSEC Business School in Paris.

Ted Stank, UT Bruce Chair of Excellence

“Countless factors can harm performance when supply chains are stretched across the globe”Ted Stank, UT Bruce Chair of Excellence

Ten companies, with industries ranging from materials refining to health care, were interviewed for the study. Real-world examples of their experiences are presented to demonstrate best practices in global supply chain network development.

BT, one of the world’s leading providers of communication solutions and services, sponsored the study. One of BT’s offerings is BT Trace, a portfolio of solutions that access and manage information and assets at different points throughout the supply chain.

This practice promotes visibility between different areas of a corporation’s business, helping them more thoroughly evaluate indicators of risk within their supply chains.

“Visibility is the most pivotal and elusive element of a successful global supply chain network,” said Keith Sherry, general manager of supply chain for BT Global Services. “Our clients need reliable communication and an understanding of big data to make their businesses work.”

Streamlined global supply chains are still efficient for companies with complex technology and low logistical costs. However, supply chain network design must change and adapt as the world changes. The report highlights communication and visibility across the entire supply chain as a consistent element in successful businesses.

The research suggests that supply chains throughout the world will eventually break into a series of “pods,” where regional procurement and manufacturing will supply the demand centers of the area with a significant percentage of its production needs.

Best Practices for Managing a Complex, Global Supply Chain
In our discussions with the best in class supply chains, we also saw five best practices in managing their complex global supply chains. Those five were:

  • An effective global S&OP process
  • A process to manage complexity, especially product complexity
  • Strong supplier collaborative partnerships
  • A talented team on the ground
  • Clear visibility throughout their global supply chain and rapid response capability


Visibility of Visibility
It is not enough to have accurate, timely data. The data need to be displayed in a way that’s easy to access and easy to understand. For example a manufacturer could construct a “control tower” with multiple large monitors that would not only display data, but also have the capability to be queried. Users could easily interrogate the data with specific questions.

Pictured below is another example, a control tower from a BT visibility solution, BT Global Trace:

Download the Study: Global Supply Chains


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The Global Supply Chain Institute coordinates the University of Tennessee’s broad spectrum of supply chain offerings and fulfills industry’s need for global supply chain information and best practices. The Institute delivers executive education, industry forums, research initiatives, custom programs, global partnerships, corporate audits, and more.



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