I wonder what those with freight intelligence were thinking if they were among those who were able to watch the live stream of the Mayweather-McGregor fight.
Fans usually aren’t still arguing about who got hit the hardest several days after a title fight.
That’s unless of course, the fighters weren’t the ones that took the hardest shots the night of the pay-per-view match between UFC Star Connor McGregor and undefeated boxer Floyd Money Mayweather.
Fans in record numbers showed Showtime the money for the heavily anticipated fight but because of technical difficulties with the Internet streaming version of the PPV TV contest, many didn’t get their money’s worth.
One company had claimed it had all aspects of the production handled in advance.
What actually happened? Paying fans missed some rounds of the fight, only to be directed to customer service numbers (on a Saturday night no less) or to streaming sites to watch the event illegally.
On Monday, Showtime claimed it would issues refunds. Later that day, the company was sued for poor quality streams. Can it get any worse?
A Teachable Moment for Shipping
Only if you don’t use this mess as a teachable moment, which it most certainly is for all parts of the shipping world.
So, what did we in the freight intelligence business learn – or re-learn – from the Mayweather-McGregor mess?
Get Freight Intelligence
Failure to plan for peaks results in messes like the Mayweather-McGregor situation that was largely avoidable. Trust me here because I boxed when I was younger.
Nothing hits harder than a company that’s knocked out by a peak demand fail. Not Mayweather, not McGregor, not even Ali.
Don’t get hit with peak shipping problems. Get freight intelligence instead.
About the Author
Dan Clark, Founder and President of Kuebix, is a transportation industry veteran. He possesses extensive operations and sales experience gained from years of working with the leading freight carriers.
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