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Consumer spending and trade levels go hand in hand in today’s economy more than ever


With the Trump administration in its first official week in office, one topic that is sure to get a lot of attention under the purview of the new President is the economic landscape.

Based on various economic indicators, it appears that things are in a fairly decent place on that front when looking at things like: slowly improving GDP, solid manufacturing data, and jobs growth, among other things.

Sure, these indicators are good to see but at the same time, much of what we are seeing and what happens from here going forward will go back to the traditional cornerstone of consumer spending, which, as we all know, accounts for roughly two-thirds, or more, of all economic activity.

But growth in consume spending comes with a bit of a caveat: it is hard for consumers to quickly change behavior i.e. spend more, even if data from the Department of Commerce and the National Retail Federation tells us that retail sales gains are happening. That is how 2016 ended up, spurred on by holiday season shopping, of course.

That was made clear to me in a recent interview with Chuck Clowdis, Managing Director - Transportation, Economics & Country Risk, for IHS Markit.

“It is hard for consumers to change behavior quickly,” he explained. “There is a lot of pent-up demand and emotional spending of sorts. I think people learned starting in 2008 that they needed to eliminate plastic debt and build up savings. The savings rate of disposable income is always something that needs to be watched.

And he added that in 2005-2006 the savings rate of disposable income hovered around 2-3 percent and since then more recently has climbed as high as 6.5 percent, with consumers saving more of their take home pay than they ever have before.

That is not to dispute that an uptick in consumer spending is not happening at all, instead it is happening without unbridled spending levels that has been previously witnessed.

So how does this match up with the economic vision of the Trump administration? Clowdis said it all begins with jobs.

“If jobs growth returns in a meaningful way and Trump does not do anything too drastic, it will result in a fresh new outlook,” he said. “Will it better than the last eight years, who knows?”

While Clowdis provided some perspective on the domestic front, Hackett Associates Founder Ben Hackett added his perspective.

In the January edition of the Port Tracker report produced by Hackett and the National Retail Federation, Hackett pointed to economic data being fickle by nature, in that it “surges and falls and often surprises us with its transient information.”

Despite the aforementioned “good things” going for the economy cited at the top of this column, Hackett correctly points out that the fundamental drivers of trade can be viewed as confusing, with both optimism and pessimism and pointers showing growth as well as decline.

Looking at GDP, Hackett noted that it expanded 1.7 percent annually in the third quarter of last year annually, which was below 2014 and 2015 growth levels, while the economy advanced an annualized 3.5 percent in the three months ending in September, which was up from 1.4 percent growth in the previous period for the highest growth rate in two years, with things like personal consumption, investment in structures and intellectual property products and government spending rising at a faster clip than expected coupled with exports growing due to a boom in soybean shipments.

Notwithstanding yesterday’s announcement by President Trump that the U.S. will withdraw from TPP, Hackett still expects 2017, at least the first half of it, to show growth, with import volume for West Coast and East Coast ports to be up 2.9 percent and 2.1 percent, respectively, with the expectation that things could be more erratic over the second half of 2017 and into 2018. 

The reason for the, he said in an interview is constant change, with a focus on what happens with border taxes i.e. tariffs on foreign goods coming into the U.S, which needs to be signed off on by the House or through an executive order.

“If he goes this way and once the initial euphoria of things looking good is over, this course could potentially end up reducing imports and raising prices due to those taxes and who’s going to pay for that?” said Hackett.

As usual, in good, bad, and so-so times, there are many unknowns about the nation’s economic roadmap. Where things go from here is unknown, but it is sure to be an interesting ride.


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About the Author

Jeff Berman's avatar
Jeff Berman
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review and is a contributor to Robotics 24/7. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis.
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