Circular Supply Chain – The Missing Link

The circular supply chain is about taking apparent waste materials and returned goods and turning them into products which can be resold, and with sustainability goals in mind, companies need to find ways to reduce the carbon footprint of shipping freight.


Circular Supply Chain

The phrase ‘input equals output’ has been flipped on its head.

Now, modern supply chains are seeing the benefits of ‘output equals input’ in their operations.

In the past, supply chains were architected in a linear fashion.

They started with raw material suppliers shipping materials to a manufacturing facility or assembly plant, which in turn shipped finished goods or parts further down the supply chain to a distribution center to be delivered to end customers.

The workflow was point-to-point, linear in fashion, and end-products, after a while, typically ended in the trash.

Today’s supply chains are becoming circular by adding a link to connect the beginning and end of the chain.

This link encompasses returns and recycling, improving sustainability and the environment.

The circular supply chain is “lean” in nature, eliminating waste and reducing the carbon footprint.

It also lowers costs while passing on sustainability benefits to trading partners.

Ever heard the quote, “One man’s trash is another man’s treasure

That is what the circular supply chain is about – taking apparent waste materials and returned goods and turning them into products which can be resold.

Circular supply chains turn waste into opportunities as regulations on recycling and proper disposal of manufacturing byproducts become tighter.

Often byproducts can be reclaimed and re-used within the manufacturing process where companies can develop new revenue sources for products that were previously discarded.

Many government regulations are pushing businesses to adopt the circular supply chain by creating laws and regulations around recycling and waste disposal. These include:

  • EU Packaging Directive – requires all countries in the EU to recycle 50% of their packaging waste.
  • Japanese Recycling Laws – require businesses to recycle packaging materials into something reusable.
  • California Recycled Content Laws – no plastic bags, 25% of all plastic containers must be recycled, and more.
  • UK Landfill Directive – all UK-based companies must recycle or treat their waste products, regardless of their size and turnover.

Supply chain sustainability is becoming more and more important as new regulations and social initiatives impact shippers.

There are many ways to reduce the carbon footprint of shipping freight, to learn more about how Kuebix helps shippers reduce their footprints read: Achieving Logistics Sustainability Goals with the Assistance of a TMS.

Related ArticleHow the Circular Supply Chain Model Will Replace the Linear Supply Chain by 2020

How the Circular Supply Chain Model Will Replace the Linear Supply Chain by 2020

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Kuebix, a Trimble Company, provides a transportation management system (TMS) built on the latest cloud technology that is changing how companies purchase and manage freight. The Kuebix platform is unique in that it will scale to meet the needs of any size company or supply chain, and is ready in a fraction of the time of other solutions.



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