A Fashion-Forward Retailer
Leading through innovation
A leading fashion retailer in Northern Europe, Varner operates 1380 stores in Norway, Sweden, Denmark, Finland, Germany, Poland, Latvia and Iceland.
Varner established its first fashion apparel retail store in Oslo in 1962, and now operates stores under the brand names Bik Bok, Carlings, Cubus, Dressmann, Solo, Urban, Vivikes, Wearhouse and WOW. Clothing is sourced from suppliers in Turkey, China, India and Bangladesh.
With over €1.3 billion in sales and growing rapidly, Varner currently adds about 100 stores per year.
Managing a Complex Ecosystem of Partners
Modernizing and automating the replenishment process
As a major retailer, Varner has to manage complex interactions with its ecosystem of diverse, global partners. To do this, they need an infrastructure that facilitates communication and helps the company manage those connections. Varner’s partner network includes internal stakeholders in each of the different countries where it operates stores, and external partners such as suppliers, transportation and logistics providers, and financial institutions.
To ensure that apparel is delivered to Varner stores when and where needed, an automated replenishment process is essential. To this end, Varner uses EDI messaging with its partners to automate key business processes, including purchasing, logistics and payments.
With a steadily growing business and rapid advances in B2B community integration technologies, Varner knew it had to modernize its infrastructure and processes to retain its competitive advantage and position itself for the future.
Dressing for Success
Moving to the next level with Axway B2Bi
An early adopter of Axway technology, Varner deployed the AMTrix solution to run its EDI processes, starting some 13 years ago.
“From the start, we chose the Axway solution because of its capabilities and stability,” said Ole Martin Holt-Jacobsen, Head of Business Applications at Varner.
Now that AMTrix is at end of life, however, Axway B2Bi is helping Varner up its game by:
“A key consideration for us was compatibility with our ERP system, Infor M3. Axway is a long-time partner of Infor and developed the M3 interface that connects Infor to the Axway B2Bi solution,” said Holt-Jacobsen. The Infor M3 ERP system handles Varner’s back-end processing, while the Axway solution connects Varner to the outside world of partners, suppliers and providers.
“Our priority was to ensure support for our EDI messaging,” said Holt-Jacobsen, “and Axway B2Bi gives us native support for a full range of EDI formats. But the main new thing with Axway B2Bi is its support for new transportation protocols, including Web Services and Secure FTP. AMTrix doesn’t have those capabilities, while B2Bi has an extensive range.” Holt-Jacobsen continued, “From the standpoint of added value, Axway’s AMTrix solution has always been incredibly stable. We’re seeing the same level of stability in Axway B2Bi.”
Enabling Business Processes
Getting the right merchandise to the right store at the right time
In the retail business, stock availability is key for sustaining competitive advantage and customer loyalty. To ensure that apparel is replenished efficiently, Varner uses Axway B2Bi to enable vital business processes, including:
Overall, these business processes are the basis for Varner’s automated replenishment process, enabled by Axway B2Bi
Growing the Business
A smooth transition to Axway B2Bi
While quick to adopt new concepts in retailing, Varner is careful to properly manage its expansion. “For the last seven or eight years, we’ve added about 100 stores per year,” said Holt-Jacobsen. “We have internal and external brands to manage, five distribution warehouses, and sorting is done at two facilities at our third-party transporters.”
Examining the Varner ecosystem, Holt-Jacobsen said, “We have 30 external partners - all of them quite large - and about 30 internal stakeholders. From the B2Bi perspective, all our legal entities are internal partners.”
To ensure a smooth transition from AMTrix, Varner worked closely with Axway Global Customer Services prior to, and during, the migration to Axway B2Bi. “We are quite satisfied with both the support and follow-up from Axway,” said Holt-Jacobsen. The migration was successfully completed in May 2014.
For Varner, Axway B2Bi automates and integrates the physical distribution of its goods, and facilitates the entire order-to-cash process, functions essential to its growth and to the overall health of the business.
Axway B2Bi
An Advanced B2B Gateway Solution
Axway B2B Hub – On-Premise, Cloud, Hybrid
Axway B2Bi is designed to establish connections and manage information flows between your B2B community (customers, suppliers, financial institutions, and regulatory bodies) and your internal applications, bringing visibility into transactions and increasing B2B process reliability.
For business-critical files and messages, visibility does more than allow you to find and review information - it enables you to be proactive, to react to exceptions, and to improve your overall business processes and service-level agreements (SLAs).
Download the White Paper: Is Your B2B Infrastructure Future-Proof?
Governing the Flow of Data - and Merchandise
Managing time-critical processes
Asked whether Varner has service level agreements with its suppliers, Holt-Jacobsen replied: “No, we don’t have SLAs with our partners, but we are a typical retailer in that our organization demands that everything work all the time, every time, and that problems be resolved as soon as they arise.”
“Take the example of our outbound logistics flow,” said Holt-Jacobsen. “That’s the most time-critical process we handle through Axway B2Bi. Outbound logistics is time-critical not only for delivery to stores, but is particularly vital for sorting. Since we are a very big organization, we have a production slot just for sorting goods at our transporters’ sites. It takes six hours a day just to sort our goods.”
“The sorting is done at two sorting facilities in Sweden and Norway, at our third-party transporters’ locations. When EDI transport bookings are sent in a timely way, the goods are sorted automatically,” said Holt-Jacobsen. “But if our transport bookings are delayed, the warehouse staff has to sort the goods manually, causing major delays down the line.” And, as every retailer knows, delays are costly - and impact the bottom line.
“To monitor this time-critical data flow, we set up email alerts in Axway B2Bi to warn us if a problem occurs that needs immediate attention. Axway B2Bi enables us to govern all of our EDI data streams, which is critical for our business,” said Holt-Jacobsen.
Value to Varner
Enabling growth through modernization and efficiency
With migration complete and Axway B2Bi now handling all of Varner’s EDI processes, many key benefits are already evident. According to Holt-Jacobsen, the Axway solution:
Future Steps
Exploring new options
To take fuller advantage of Axway B2Bi, Varner is examining additional capabilities and functionality offered by the solution. “At the moment, we use B2Bi only for EDI messages, but we also have other integration points and processes with internal stakeholders and external partners,” said Holt-Jacobsen. “We are looking at moving more of our external partner integration to the B2Bi solution.”
In particular, Varner is considering putting Axway B2Bi to work in the following areas:
The idea of centralizing all Varner data communications on a single Axway platform is an appealing option, as it would improve efficiency, simplify system management and enhance Varner’s ability to govern the flow of data.
Whatever future steps Varner takes, the Axway B2Bi deployment is already a clear success. “We are quite pleased with the Axway B2Bi solution,” said Holt-Jacobsen. “Our expectations have absolutely been met.”
Related: Real-Time Visibility & Analytics for UTi’s Global B2B “Center of Excellence”