As Amazon Ponders Airborne Fulfillment Centers Demand for Vertical Warehousing Grows
With the first U.S. multistory warehouses preparing to open and amazon contemplating futuristic airborne fulfillment centers, demand is growing for the vertical construction of urban warehouses with smaller real estate footprints.
Zebra Technologies Resources
Conquering the Last Mile
Rising e-commerce sales are placing a strain on carriers, requiring more trucks, more drivers, more stops and lengthening the driver’s work day. Fortunately, technology can help businesses not only deliver goods faster but also improve customer…
- The Future of Fulfillment Vision Study
- GO Zebra Trade-In Program: A Powerful Sales Tool For You
- Real-time Information, Responsive Logistics
- Smart Factories. Seamless Operations
- All Resources
Zebra offers technologies that give a virtual voice to an organization’s assets, people and transactions, enabling organizations to unlock greater business value. The company’s extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates…
- Company Quicklook
Multistory Vertical Fulfillment Centers
As reported by Rob Smith, National Retail Reporter, CoStar Group, Amazon, the online innovator that changed retailing, now has plans for a futuristic airborne fulfillment center where it would use drones to deliver goods.
The cutting-edge ideas show how far developers may have to go to address the growing demand for industrial space as more Americans shop online.
Already, the first multistory warehouses in the U.S. are scheduled to open in urban areas as developers and retailers respond to the rise in e-commerce and the need for quick delivery of goods.
Amazon and other retailers are analyzing their supply chains and shifting how developers view warehouse space.
By 2028, 40 percent of all parcels will be delivered within two hours, according to a study released earlier this year by Zebra Technologies.
"The changes we’re undergoing right now are coming at a pace we’ve never seen before," said Garrick Brown, vice president and head of retail research, Americas, at commercial brokerage Cushman & Wakefield. "The evolution in the next 10 years will match what we’ve seen in the last 40."
Amazon, the world’s largest retailer, could conceivably test concepts such as the futuristic fulfillment centers at its planned second headquarters location, which it has said it will announce this year.
According to the patent, the airborne fulfillment center is designed to look somewhat like a blimp and to float thousands of feet up in the sky where drones buzz in, pick up packages and fly away to make deliveries.
Whether these radical ideas happen or not, skeptics should not dismiss the plans of Amazon or its founder and chief executive, Jeff Bezos, said Ben Conwell, senior managing director and e-commerce advisory group lead at Cushman & Wakefield. Before joining the brokerage, Conwell served as Amazon’s director of North American real estate operations from 2011 to 2014.
"It may not look exactly like some of these fun patents in the can, but somewhere between reality and fantasy," he said.
"In the last 20 years, a lot of people have lost a lot of money betting against Jeff Bezos and Amazon."
In the more immediate future, demand is rising for taller urban warehouses with smaller real estate footprints.
This fall, Prologis Georgetown Crossroads expected to open what its Website touts as "the first multistory warehouse in the United States" in a neighborhood minutes from downtown Seattle. The three-story, 590,000-square-foot, ground-up warehouse features 410,000 square feet of dedicated fulfillment space designed for e-commerce purposes. Prologis is also developing multistory warehouses in New York and San Francisco.
Similar multistory warehouse developments are planned in New York City, according to a report from commercial brokerage Jones Lang LaSalle. One was confirmed late last month by Chicago-based Bridge Development Partners, which is teaming with New York City developer Dov Hertz to buy an 18-acre property in southwest Brooklyn with 1.5 million square feet of new industrial space.
Such developments "absolutely make sense" in commercially dense areas to speed delivery and will continue to happen, said Justin Carlucci, partner, Northwest region at Bridge Development Partners, at a commercial real estate event in Seattle.
Developers are also starting to increase the height of their warehouses. Vertical warehouses have been built in places such as Hong Kong and Shanghai where land prices are expensive, but the concept is just now starting to catch on in the U.S., said Conwell.
He said technologies such as automation and drones will increasingly lead to taller warehouse ceilings - perhaps as high as 60 feet - well above the industry standard of 36 feet.
Amazon is among those leading the charge, opening small, urban warehouses to make a two-hour delivery for Prime members possible.
Amazon, which now operates more than 30 across the U.S., said its shipping costs last year were $21.7 billion, almost double what they were two years prior. The company is seeking to mitigate those costs partially by making its fulfillment centers more efficient, according to its 2017 annual report.
"There’s no question that’s the direction we’ll eventually get to," Conwell said.
"Let’s build a couple distribution centers, stack ‘em on top of one another, and then we’ll figure out how to make buildings with a smaller footprint work."
Related Article: 40 Percent of Parcels Will Be Delivered Within 2 Hours By 2028
Building the Smarter Warehouse: Warehousing 2020
This online survey asked IT and operations personnel in the manufacturing, retail, transportation, and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry. Download Now!
Future of Fulfillment Vision Study New!
Zebra Technologies commissioned a global research study to gain a richer understanding of how manufacturers, retailers, and logistics firms are preparing to meet the growing needs of the on-demand economy, the surveys were designed to reveal plans, implementation levels, experiences and attitudes toward omnichannel logistics. Download Now!
More Resources from Zebra Technologies