Apple (Supply Chain) Demand for New iPhones has been “Incredible”

“Demand for the new iPhones has been incredible, and we are currently sold out or have limited supply of certain iPhone 5s models in some stores,” an Apple representative told AllThingsD.

Availability for the gold iPhone 5s is now listed as “October,” with seven-to-10-day wait times quoted for the silver and gray models.

Carrier (Supply Chain) sources told AllThingsD last week that they expected the 5s to be in extremely short supply, with one source describing their inventory situation as “grotesquely unavailable.”

Apple is asking its supply chain to increase production of gold iPhone 5s models by one-third amid strong launch-day demand, reports The Wall Street Journal.

Apple Inc. has asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third after seeing strong demand, people familiar with the situation said. It isn’t clear whether there are currently supply chain constraints manufacturing the new iPhone.

An interactive visualization of Apple’s entire supply chain
According to Zach Epstein Apple also has 82 suppliers based in the United States? ChinaFile’s David Barreda recently put together an interactive visualization of Apple’s supply chain using Google Maps and other tools. The visualization is based on publicly available data that Apple publishes on its website (Apple suppliers), but Barreda’s interactive map helps put things in context. Totals are displayed by region when zoomed out, but zooming in on each area reveals pins in each city where Apple’s suppliers and their various facilities are located.

When Apple Inc. released its updated list of suppliers, it says it includes “the major manufacturing locations of suppliers who provide raw materials and components or perform final assembly on Apple.” ChinaFile used this data to construct the interactive map.

More on Apple and its Supply Chain