Apple Plans Major US Expansion Including a New $1 Billion Campus in Austin Texas

Apple's Expansion Plans

Apple has announced a major expansion that will see it open a new campus in North Austin and open new offices in Seattle, San Diego, and Los Angeles as it bids to increase its workforce in the U.S.

The company also said it intends to significantly expand its presence in Pittsburgh, New York and Boulder, Colorado over the next three years.

The Austin campus alone will cost the company $1 billion, but Apple said that the 133-acre space will generate an initial 5,000 jobs across a broad range of roles with the potential to add 10,000 more.

The company claims to have 6,200 employees in Austin - its largest enclave outside of Cupertino - and it said that the addition of these new roles will make it the largest private employer in the city.

President Donald Trump has attacked Apple for producing many of its devices outside of the United States. In September, he warned Apple it could face more tariffs, ordering the company to “make your products in the United States instead of China.”

Apple prices may increase because of the massive Tariffs we may be imposing on China - but there is an easy solution where there would be ZERO tax, and indeed a tax incentive. Make your products in the United States instead of China. Start building new plants now. Exciting! #MAGA

— Donald J. Trump (@realDonaldTrump) September 8, 2018

Apple's Austin Campus

Apple’s newest Austin campus will be located less than a mile from its existing facilities.

The 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, and is expected to make Apple the largest private employer in Austin.

“Apple is among the world’s most innovative companies and an avid creator of jobs in Texas and across the country,” said Texas Governor Greg Abbott.

“Their decision to expand operations in our state is a testament to the high-quality workforce and unmatched economic environment that Texas offers. I thank Apple for this tremendous investment in Texas, and I look forward to building upon our strong partnership to create an even brighter future for the Lone Star State.”

“Apple has been a vital part of the Austin community for a quarter century, and we are thrilled that they are deepening their investment in our people and the city we love,” said Austin Mayor Steve Adler.

“Apple and Austin share a creative spark and a commitment to getting big things done. We share their commitment to diversity and inclusion. We’re excited they are bringing more middle-skilled jobs to the area. And we’re particularly gratified by their commitment to providing a great place to work for a large and growing number of America's veterans.”

The new campus will include 50 acres of preserved open space and, like all Apple facilities worldwide, its workspaces will be powered by 100 percent renewable energy.

Apple Jobs Creation

The announcement caps a year of continued job creation. Apple added 6,000 jobs to its American workforce in 2018 and now employs 90,000 people in all 50 states.

As announced in January, the company is on track to create 20,000 jobs in the US by 2023. In 16 states, Apple today employs over 1,000 people.

“Apple is proud to bring new investment, jobs, and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin,” said Tim Cook, Apple’s CEO.

“Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide.”

Apple's Projected US Employment by 2022

Apple is already responsible for creating and supporting more than 2 million jobs in all 50 states, including workers at 9,000 suppliers and manufacturers in the US. The booming App Store ecosystem is responsible for more than 1.5 million American jobs, bringing growth and opportunity from Atlanta to Anchorage, Alaska.

Apple’s job creation efforts span a wide range of roles - from advanced design, engineering, and research, to the most innovative retail, operations and customer support functions in the world.

Apple operates retail stores in 44 states plus the District of Columbia and has added 7,000 US retail jobs over the past five years. Apple plans to add more stores and reimagine the customer experience at many existing retail locations across the country.

Apple's Nationwide Growth

Apple plans to grow its employee base in regions across the United States over the next three years, expanding to over 1,000 employees in Seattle, San Diego and Culver City each, and adding hundreds of new jobs in Pittsburgh, New York, Boulder, Boston and Portland, Oregon.

The company recently opened its newest office in Nashville, Tennessee and Apple’s Miami office is projected to double in size.

Apple plans to invest $10 billion in US data centers over the next five years, including $4.5 billion this year and next. Apple’s data centers in North Carolina, Arizona, and Nevada are currently being expanded. In Iowa, preparations are underway for the company’s newest data center in Waukee.

All of the company’s data centers are run on 100 percent renewable energy.

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